Hi, I’m Jenny Hetro. 

[Owner and Chief Creative Strategist]

As a fact-finder, strategist, graphic designer, project manager and entrepreneur it is my mission to help leaders and organizations define and protect their brand and shine a light on what makes their company, product or service unique. Before starting this consulting business in 2019, I held leadership roles at Northeastern Pennsylvania-based for-profits and nonprofits, learning the ins and outs of B2B marketing, collaboration and creative problem-solving alongside the most incredible teammates and knowledgeable mentors. 

Today, my two-person consultancy helps clients look their best through high-quality photography, design, copywriting and branding. I’m wild about personal growth, professional collaboration and supporting small businesses and nonprofits. In 2023, I was selected into and completed the Goldman Sachs 10,000 Small Businesses Entrepreneurship Program (Philadelphia Cohort 30), a transformative experience for me as a business owner and leader. 

Most importantly, I’m a mom of two kiddos and an active volunteer within my community. I volunteer for my church’s social justice committee — spearheading an annual fair trade sale to promote mutually beneficial relationships between farmers and consumers and contribute to a more equitable, sustainable world — and participate in our elementary school’s PTO. I chair the kindergarten through fifth grade Art Show each Spring where we display more than 1,200 pieces of student artwork — my absolute favorite! I have a soft spot for rescue dogs (that’s Wrangler peeping out!), am infatuated with the annual transformation of monarch caterpillars into butterflies and I’ve been really leaning into my role as a sports mom.