Hello! As a fact-finder, strategist, graphic designer and project manager — in a nutshell, a fractional chief marketing officer (CMO) — it is my mission to help businesses and organizations define and protect their brand and shine a light on what makes their company or service unique.

Before starting my business in late 2019, I served as the Associate Vice President of Marketing Communications for the nation’s largest Graduate Medical Education Safety-Net Consortium for almost five years. While in that role, I built an incredible team that, together, redefined the organizations’ branding; oversaw a complete website redesign; handled all major internal and external events; and conceptualized the branding and PR for a new community collaborative to support pregnant women with substance use disorder. I’ve held brand management roles in nationally recognized companies and nonprofits and I’m wild about supporting small businesses and causes in the Northeastern Pennsylvania region.

Perhaps, most importantly, I’m a mom of two and an active volunteer within my community. I became a Certified Lactation Counselor in 2022 and co-chaired the Luzerne County Breastfeeding Coalition for almost 4 years. I actively volunteer for my church’s social justice committee and participate in my kids’ schools’ PTO. (I get to chair the Kindergarten through fifth grade Art Show each Spring where we display more than 1,200 pieces of student artwork — my favorite!)

In the summer of 2022, I realized my business was growing faster than anticipated. It was a good problem to have, and I got to work on figuring out how I could bring on a teammate and expand my available services. (Of course, Wrangler had certainly been a great work partner and office dog — and he still is — but it was time to level up our collective skills!) Luckily, I've built a network of partners and incredibly talented creatives. I knew exactly who to call.